澄清湖棒球場兄弟象球迷參與中華職業棒球聯盟賽事動機量表效度驗證之研究

Confirmatory Factor Analysis and Construct Validity of Motivation Scale for Fans of Brother Elephants Baseball Club Attending CPBL of Cheng Ching Lake Baseball Field

本研究目的是透過一系列嚴謹的統計分析程序，以檢驗「兄弟象球迷參與中華職業棒球聯盟賽事動機量表」。此量表有四個因素，分別為「休閒娛樂」、「球賽氛圍」、「球隊形象」、「人際互動關係」。總共413位親自至高雄市澄清湖棒球場觀賽的兄弟象隊球迷為研究對象。本研究結果觀察變項與潛在變項皆具有良好的信度、收斂效度、區別效度、交叉效度。本研究除了針對研究結果加以討論外，並對研究結果之應用及未來的研究方向提出具體的建議，以供從事球迷研究及未來研究發展之參考。

This research is to examine the Motivation Scale of Fans of Brother Elephants Baseball Club Attending CPBL by means of a series of exact statistical analysis program. There are four factors which are ''Leisure Entertainment,'' ''Game Atmosphere,'' ''Team Image,'' and ''Interpersonal Relationship.'' And the total number of Brother Elephants Baseball Club fans involved in this research is 413 who attended the match in person in Kaohsiung Chengcing Lake Baseball Stadium. This research revealed good reliability, convergent validity, discriminant validity and cross validity with observed variables and latent variables. Besides focusing on the outcomes, we do really make some specific suggestions on the applications of research results and future directions, in order to provide researches for fans and future development.