探討網絡時代中國養老旅遊之服務主導邏輯

Applying Service Dominant Logic to Explore China's Senior Tourism in Internet Age

服務主導?輯是近??企業經營?輯之重要觀?，中國面對??人口逐?增加，養??遊產業將蓬勃興盛，以服務主導?輯?思考網絡時代中國養??遊產業之經營，具有重要研究和實務意涵。本研究?考服務主導?輯之既有文獻，提出中國養??遊產業之服務主導?輯八項研究命題。 Service dominant logic is important concept of business operation logic in recent years. Facing senior people increasing yearly, China's senior tourism industry will be prosper. Thus it has research and practical implication to use service dominant logic into the operation of China's senior tourism industry in Internet age. This research applies service dominant logic literatures in China's senior tourism industry and submits eight research proposition.