不同教學方法對學生創業計畫撰寫能力影響之研究：線上講授、個案研討與世界咖啡館討論教學之差異比較

Influence of Teaching Methods on Business Plan Writing Abilities: Comparison of Online Lectures, Case Studies, and World Café Discussion Courses

在全球化競爭的經濟環境中，創業計畫撰寫能力對於學生創業精神的培育有相當大的影響。線上講授、個案研討與世界咖啡館討論是教師教授創業計畫撰寫課程經常使用的教學方法。本研究針對188位學習者進行觀察，藉由實驗設計，比較三種教學方法對學生創業計畫撰寫能力改善的影響情形。在透過對受測樣本前測與後測的統計資料分析後發現，世界咖啡館討論對學習者的學習成效顯著優於講授法與個案研討法。同時，研究發現學習者家庭成員中如果具有創業經驗，學習者的學習成效表現也會較為優異。

In a globally competitive economic environment, business plan writing is essential to the cultivation of entrepreneurship. Online lectures, case studies and World Café discussions are the most commonly used methods for teaching business planning. This study examines the relative contribution of these three teaching methods. We used pre- and post-test data drawn from a sample of 188 students at the Small-and-Medium Enterprises Online Learning University of Taiwan. Our findings indicate that the use of World Café discussions is significantly more effective than lectures or case studies in developing business planning capacity. We also identified a significant interaction between the entrepreneurial experiences of a student’s family and the three teaching modes.