蘭嶼遊客消費習性偏好與文創商品無用設計的探討分析

The Analysis of Consumer Preference of Lanyu Tourists and Useless Design of Cultural Creative Products

蘭嶼在開放觀光後所帶來的垃圾量，已對當地環境造成嚴重破壞。本研究藉由「無用設計」理念，將回收資源賦予新的價值，並轉換成文創商品，吸引遊客購買，讓島上的垃圾在無形中被帶離，減少當地環境負擔。研究結果發現，在無用設計所使用的素材方面，可考慮以玻璃和塑膠為主。而經由集群分析歸納出的四個族群中，「務實導向族」較在意蘭嶼文創商品能否達到綠色標準；「經濟實惠族」則期望蘭嶼文創商品具備文化意涵或圖騰元素；「忠於自我族」偏好蘭嶼文創商品能注入傳統工藝並結合在地圖騰元素；「原創典藏族」喜好蘭嶼文創商品具備天然素材或可分解材質。透過此研究，讓更多人可以正視蘭嶼的垃圾問題，並為當地的環保生態帶來幫助。

Ever since the Lanyu was opened to tourists, the quantity of waste generated has severely polluted the local environment. This study adopted useless design concept, adding new value to recycled resources and converting them into cultural and creative products then attracting the tourists to purchase. Through this process, wastes on the island are gradually eliminated, thereby reducing environmental load. As shown in the study results, regarding the materials used in Useless Design, it may mainly consider glass and plastics. Among the four groups summarized in the clustering analysis, the Practice Oriented Group lays importance on whether the cultural and creative products of Lanyu achieves green standards; the Economical Interest Oriented Group expects the cultural and creative products of Lanyu contains cultural connotation or totem element; the Personal Preference Oriented Group prefers the cultural and creative products of Lanyu may be injected with traditional craft and combined with local totem element; the Originality & Collectability Oriented Group likes the cultural and creative products of Lanyu is composed of natural material or decomposable material. Through this study, people can become more aware of the waste problems in Lanyu and in turn give a helping hand to the ecosystem of the local environment.