臉書的文化實踐與認識：網絡平台的知覺技術與認知秩序衝擊

The Cultural Practice and Understanding of Facebook: The Shock of Perceptual Technology and Cognitive Order in Network Platform

當代社群平台的媒介技術，不只延伸人們的感官知覺，更創造了一個虛擬互動的網絡世界。在這個封閉的知覺技術體系裡，臉書事先配置也賦予了人們互動的技術工具、再現的表達模式和共同的語言秩序。由於臉書的人口是世界第一的規模，因此也成為人際交流和認識事物最重要的資訊媒介。社群網絡已成為生活中文化認識與生產消費的空間，也是自身與外在世界連結的重要管道。但是，這個虛擬真實再現的網絡世界，卻比現實世界更為生動，而人們的數位身分也變得更有價值了。其中，臉書的社群網絡平台經由蒐集真實、記錄真實，更進一步地也創造了真實的起源，使其自身具有文化秩序中真實合理的地位。臉書經由平台秩序的監視、標準化以及檢查等合法程序，也重新賦予了事物新的生命、形象與次序關係。這種視覺展示的權威秩序，也決定了人們資訊傳播和學習認識等活動時，參與和排除的秩序標準。因此，對臉書文化實踐與秩序衝突的認識，就成為重要的課題。

The media technology of the contemporary community platform not only extends people's sensory perception, but also creates a virtual interactive network world. In this closed sensory technology system, the prior configuration of Facebook has given people, interactive technical tools, expressions of representation, and common language order. Its population is the largest in the world, so Facebook has also become the most important information medium for human communication and knowledge. In daily life, social network has become the space of cultural understanding and production-consumption, important channels for linking itself with the external world. However, this virtual reality network is more vivid than the real world, and people's digital identities have become more valuable. Among them, the social network platform of Facebook, through the collection of truth and true records, has further created a true origin and made it a truly legitimate position in the cultural order. Facebook also endowed the new life, image, and order relationships of objects through legitimate procedures such as monitoring, standardization, and inspection of the platform's order. This kind of visual display of authoritative order also determines the standard of participation and exclusion when people communicate, learn and understand. Today, understanding the conflicts between the cultural practice and opponent order of Facebook has become an important topic.