英文摘要 |
Subtitle groups are Internet-based communities composed of Chinese youth and young adults who are fond of American television programs and movies. Volunteer subtitlers participating in subtitle groups translate these media programs into Chinese, and post the programs with Chinese subtitles online for free downloads. This study documents the event, “Pirates are fire-bringers," taking place on the Internet in April 2014. This study also explores how audience members and subtitlers responded to this event and the controversy over subtitle groups regarding intellectual property infringements. This study shows that audience members and subtitlers practice the theory of gift exchanges on the communities of subtitle groups. That is, they collaborate to build subtitle groups as platforms where fans of American television programs and movies exchange their latest information on American popular culture and sharpen their language skills. |