勞動薪資議題之媒體再現與定錨影響初探：以人力銀行青年起薪調查新聞為例

Preliminary Study on the Media Representation and Anchoring Effect of Wage News: Job Bank's Youth Labor Starting Salary Survey Report as an Example

本文聚焦近年台灣青年起薪主要社會真實建構者—人力銀行起薪調查新聞上，初探相關新聞再現及其對台灣青年薪資勞動之可能影響類型。初步發現人力銀行起薪調查新聞經由定錨效應與價格共謀影響一般性勞動薪資，藉社會景氣感知影響非一般性勞動薪資，並對薪資市場資訊弱端—青年勞動者造成恐慌效應，降低其薪資要求水準，進而建構台灣青年起薪之社會經濟真實。文中並討論新聞於薪資市場之角色、勞動薪資市場資訊權力與秩序、及可能改善方向。

This study examined the influence of sociocultural factors on salary depression. In particular, the influence of the media representation of the job bank starting salary survey on the starting salaries and socioeconomic realities of youth labor in Taiwan was investigated. The researcher found that news reports on the job bank starting salary survey were fraught with validity concerns in their representation of depressed trends in youth salary levels. These surveys are a primary influence in Taiwanese youth labor's socioeconomic reality; representations of survey results are the basis of anchoring effects, price collusions, salary climate perceptions, and panic effects. In this paper, the author discusses the complex role of the news media in the salary market, information power and order in the labor salary market, and suggestions for future improvements in salary information market disorder.