移動互聯網時代餐飲行業行銷模式的研究

Research on the Marketing Mode of Catering Industry In the Mobile Internet Age

在經濟高速發展、人們消費需求不斷提高的大環境下，餐飲行業作為服務業的重要組成部分，迎來自身的不斷發展。在移動互聯網時代，新社會化媒體不斷湧現，獨特功能性成為各個行業發展一大助力。在大趨勢環境下，餐飲行業也應該利用社會化媒體行銷來提高競爭力、降低成本、提高收益。本文通過對移動互聯網社會化媒體行銷的概念、發展現狀等方面入手，發現問題並提出對策，結合具體案例分析，總結出移動互聯網時代下餐飲行業社會化媒體行銷的具體方式。

With the rapid development of China's economy and the continuous improvement of people's consumption demand, the catering industry, as an important part of the service industry, has also welcomed its continuous development. In the era of mobile Internet, new social media are constantly emerging, and their unique functionality has become a great boost to the development of various industries. In this trend, the catering industry should also use social media marketing to improve competitiveness, reduce costs, and increase revenue. Based on the concept and development status of mobile Internet social media marketing, this paper finds out the problems and puts forward the specific way of social media marketing in the mobile Internet era, combining with specific case analysis.