| 英文摘要 |
This study aims to understand tourists' perceptions of interactive services in Vietnam that might impact place attachment and behavior intention, mediated by pleasant arousal and memory. The data was collected using a questionnaire survey of 78 foreign tourists visiting the Bat Trang Traditional Ceramic Ancient Village in Vietnam. The results support the hypotheses strongly. All hypotheses that tested the mediating effects of pleasant arousal and memory are also supported. The results would be of benefit to practitioners, tourism developers, and tourism service providers. The study provides an insight into the importance of overall interactive services for creative tourists in a developing nation like Vietnam. |
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