社區居民參與森林巡護計畫之行為意向－－以松鶴原住民社區為例

本研究之目的在於探討社區居民參與森林巡護計畫之行為意向，以位於臺灣中部地區之松鶴原住民社區進行個案研究，結合計畫行為理論與認知階層模式作為理論架構設計問卷，並採用現場發放問卷的方式蒐集資料，總共發放112份問卷，獲得有效問卷數量107份（95.5%）。本研究採用信度分析、敘述性統計、因素分析、多元迴歸及路徑分析等統計方法進行資料分析。本研究所得之結果符合計畫行為理論，由多元迴歸可證實居民的態度（β=0.152）、主觀規範（β=0.341）和知覺行為控制（β=0.427）對參與巡護行為意向有顯著性的影響。此外，森林價值由因素分析的結果可萃取出生物中心主義和人類中心主義等兩大構面，經由迴歸分析及路徑分析的結果發現，以生物為中心的森林價值會直接影響態度（β=0.366），間接影響行為意向（β=0.056），符合認知階層模式。就整體而言，計畫行為理論與認知階層模式可用以解釋社區居民參與森林巡護計畫之行為意向。 The purpose of this study was to explore community residents' behavioral intentions toward participating forest patrol plan. This case study was carried out in the Songhe community, an aboriginal community in central Taiwan. We integrated the theory of planned behavior (TPB) and cognitive hierarchy model (CHM) to establish the framework for questionnaire design. On-site-survey by questionnaire was used to collect date and a total of 107 valid questionnaires (95.5%) were obtained from 112 questionnaires. Reliability analysis, descriptive statistic, factor analysis, multiple regression and path analysis were used to analyze the data. Multiple regression results showed that our study followed the theory of planned behavior because the attitude (β=0.152), subjective norm (β=0.341) and perceived behavioral control (β=0.427) significantly affected the residents' behavioral intentions in participating the forest patrol plan. Furthmore, biocentric and anthropocentric dimensions can be extracted from forest values by factor analysis. According to the regression and path analysis, biocentric dimension of forest values (β=0.366) and attitude (β=0.056) directly and indirectly affected the attitude and behavioral intentions, respectively. It implied that this result followed the cognitive hierarchy model. Overall, the TPB and CHM were suitable for explaining the community residents' behavioral intentions toward participating the forest patrol plan.