不同展示型態之觀眾參觀行為差異性研究——以高雄市皮影戲館為例

The Visitor Experience Study of Different Exhibition Types–Kaohsiung Museum of Shadow Puppet on Example

近年來因科技演進影響了觀者與展示物之關係，本研究試圖探討高雄皮影戲館不同展示型態下觀眾的參觀行為與體驗感受。首先，藉由調查與分析現有的展示規劃與型態，進而以非參與式觀察法進行觀察、記錄其參觀行為與體驗方式，並比較傳統與數位展示型態其參觀行為的差異性，最後，採取半結構式問卷訪談法，探討觀眾對展示現況之滿意程度，進一步分析傳統與數位展示其影響觀眾看法、感受差異與未來期待。結果顯示：（1）展示型態以數位展示（52%）略多於傳統展示（48%），可從此比例得知數位化與互動性也廣泛被運用於皮影戲文化館展示中；（2）具互動性的展示型態，其展示吸引力越佳、持續力越高且體驗行為的參與程度也越高；（3）館方未來針對各展示型態展品進行規劃設計時，應著重於展示內容與體驗互動兩項評估項目；（4）多數的觀眾在未來展示的期待上，期望以「數位」虛擬互動展示輔助「實體」互動展示，並強調「互動性」－實體與數位互動兼具的體驗形式，結合虛與實達到無限的可能性，營造具互動性且多樣性的博物館參觀經驗。 In recent years, the evolution of new technologies has affected the relationship between visitors and exhibitions. Therefore, this study attempts to investigate the differences in visitor behaviors and experience behaviors under different exhibition patterns in Kaohsiung Museum of Shadow Puppet. Firstly, this study investigated and analyzed the existing exhibition planning and patterns, further used non-participant observation to perform observations, recorded visitors' visitor behaviors and experience behaviors, and compared the differences in visitor behaviors between traditional and digital exhibitions. The results showed that:(1)In terms of exhibition pattern, traditional exhibitions (48%) were outnumbered by digital exhibitions (52%). According to the proportion, digitalization and interactivity have been widely applied to Cultural Hall of Shadow Puppetry Museum;(2)The attracting power and holding power of digital exhibitions were higher; (3)Combining the result of the satisfying questionnaire, the viewers have more satisfaction to the all of the exhibition in Kaohsiung Shadow Puppetry Museum.