| 英文摘要 |
Computer waste can pose environmental and health threats if not properly disposed through reusing, refurbishing, and recycling (3R) options. In developing countries like Malaysia, the enforcement of environmental quality regulations for computer waste is limited to corporate and not individual consumers; thus, the collection rate among consumers is very low (5%). The research question is how to encourage consumers to reuse, refurbish, and recycle computer waste (3RCW). The objectives of this study are to identify the factors influencing consumers to 3RCW and to provide recommendations to the government on how to encourage such behaviors. Hypotheses were developed based on new factors added to the original theory of planned behavior (TPB); i.e., environmental knowledge, collectivism, positive individual consequences (PIC), environmental concerns, self-identity, and habits. A questionnaire was developed based on these factors, and data was collected and analyzed using hierarchical regression. The results showed that collectivism, PIC, and self-identity are new antecedents in addition to existing attitudes and perceived behavioral control. The theoretical contribution is a more accurate model of 3RCWB with higher variance explained. The practical implication is that the results provide insight to government on how to persuade individual consumers to 3RCW; e.g., by focusing on collectivistic social messages and by enhancing existing regulations and infrastructure. |
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