遊戲動機與網路社群資訊分享對精靈寶可夢GO玩家遊戲體驗滿意度探索──皮卡丘效應的驗證

The Exploration of Game Motivation and Network Community Information Sharing Behaviors on the Pokémon GO Players' Experience Satisfaction – The Pikachu Effect Verifications

應用程式（APP）的發明創新，對人類生活產生重大的影響和改變。擴增實境技術開發出讓遊戲玩家走出戶外的手機遊戲「精靈寶可夢GO」給予遊戲玩家新的遊戲體驗。本文利用台灣遊戲玩家資料的蒐集，欲瞭解精靈寶可夢GO遊戲玩家的遊戲動機、網路社群資訊分享行為及遊戲體驗對遊戲滿意度的影響，並驗證皮卡丘效應是否存在。研究結果顯示，年齡、性別、教育程度與職業等變數對於遊戲動機、網路社群資訊分享及遊戲體驗皆有顯著差異，玩家角色扮演差異、教育程度與分層年齡對遊戲滿意度程度有顯著差異，研究結果所有年齡玩家皮卡丘效應均成立。 The invention and innovation of the application program (APP) have a major impact and change on human life. Augmented Reality Technology has developed a cellphone game ''Pokémon GO'' that motivates game players to go outdoors and get a new game experience. This paper uses the data collection from Taiwanese game players to understand the effects of Pokémon GO game players' game motivation, network community information sharing behaviors and game experience on the game satisfaction, and also to verify the existence of the Pikachu effect. The results of the study show that variables such as age, gender, education level, and occupation all have significant differences in game motivation, network community information sharing behaviors, and game experience. Players' role playing differences, education level and stratified age are significant differences in game satisfaction. The research shows that Pikachu effect of players is established.