女性路跑運動參與者之資訊需求與資訊行為研究

An Investigation of Female Road Runners’ Information Needs and Information Behavior

路跑運動是目前民眾最常從事的休閒運動，為深度休閒活動的一種，其中女性路跑人口亦逐漸成長是值得注意之趨勢，但國內對休閒資訊行為的相關研究仍屬少數。本研究採質性研究方法，以半結構式訪談進行資料蒐集，探討女性路跑運動參與者在參與路跑運動的過程中可能產生的資訊需求、資訊尋求管道、資訊尋求過程中的困難及解決方式和資訊使用行為。研究分析後發現：資訊需求著重於路跑知識資訊、網際網路為主要的資訊尋求管道、資訊尋求過程遭遇困難時，以大量閱讀或尋求其他管道來解決、資訊的使用以身體實踐為主、以資訊權威性、資訊多方確認及自身的經驗或知識來辨識資訊的正確性、女性路跑運動參與者具有深度休閒特質、路跑深度休閒的資訊行為著重於路跑知識、技能與經驗的獲取。最後依據研究結果對女性路跑運動參與者、資訊提供者、推廣女性路跑運動方面提出實務建議，並建議未來研究以特定路跑社群為研究對象或以量化方式進行研究。 Road running is now the leisure exercise that people often do and it is a type of serious leisure. It is noteworthy that the female road running population is gradually growing, but studies on leisure information behavior are scarce. This study applies qualitative research method and uses semi-structured interview for data collection to explore the possible information needs, information seeking channel, the challenges and solutions when seeking information, and information use behavior of female road runners. The result shows that the information needs is mainly to acquire running knowledge, and internet is the major channel to seek information. When they encounter difficulties during information seeking, they would read a lot or consult another source to solve the problems. Their information use behavior is mainly physical practice, and they would evaluate the correctness of information and select the required information by the authoritativeness of information. Other strategies of evaluating information quality include multiple source validation, and check against self’s experience. Female road runners shows the quality of serious leisure, and their information behavior is primarily to acquire running knowledge, skill and expericence. Finally, this study has practical recommendations on female road runners, information provider, and promoting female road running. It is also suggested that the future study may aim at other specific road runner group as the study subject or use quantitative method for further research.