再探企業政治連結的價值：企業醜聞中的政商關係

Revisiting the Value of Political Ties: The Value of Political Ties under Scandal

企業的政治連結作為一種非市場策略,近年來受到學界與業界的廣泛關注。以往研究多從靜態角度出發，將政治連結視為一經形成便可持續存在、存在便可發揮作用的非市場策略。然而，企業的政治連結即使存在也可能斷裂、持續存在也可能在關鍵時刻並不發揮作用。其次，以往研究主要從企業本位主義出發，視企業為政治連結的建立者，或政治連結能否持續存在的決定者，而相對忽略政治連結對象的角色。若政治連結對象拒絕與企業交換資源，甚至切斷與企業本體資源交換的通道，政治連結顯然無法發揮預期效益。再次，以往有關政治連結的研究認為，政治連結是企業的資產。但本研究質疑政治連結在企業面對醜聞時，是否依然為企業的資產？研究運用質性研究方法，藉由觀察四家個案公司在醜聞情境中的政治連結，探討醜聞情境中企業政治連結的價值。 Firms' political ties are a form of non-market strategies and have drawn much attention in past decades. Although the research in corporate political activity (CPA) demonstrates firms can benefit from political ties, they rarely consider the role of connected politicians in these ties. This is a significant oversight given that firms can only enjoy the benefit of political ties when the other party is willing to do so. For instance, when firms are in scandal, the connected politicians see political ties with firms as a liability. In these circumstances, firms are not able to exercise their political ties, and the nature of political ties is likely to change or even be broken. By using case studies in four Taiwanese companies, this study depicts the dynamics between companies and connected politicians.