一種展示呈現手法的嘗試──「思想起特展」觀眾研究

An Experimental Exhibition Approach－Visitor Study of Special Exhibition 'Voyage of the Past'

「思想起──台灣光復初期生活科技特展」是營造情境藉以傳達科學知識的展示主題。本研究係針對該特展中，觀眾對翻頁式說明板的閱讀情形，以及對情境式展示的感受，實地進行觀眾調查，藉以探知反應作為未來展示規劃設計之參考。經由參觀行為觀察與訪談之結果發現，約有八成的觀眾會去閱讀一個以上的翻頁式說明板，而對於未翻閱者進行進一步的了解，得知其原因為時間不足、沒有注意到、說明板翻頁不易、沒有興趣、太多人所以看不到；絕大多數觀眾認為情境塑造有助於對展示品的了解，而從觀眾的印象詢問中，歸納出情境塑造的組成因素，感受程度依次為：展示場景、實物展品、影像音效、文字解說、燈光色彩；對於參觀後的收穫，得到情感滿足者多於科學知識獲得者。文末並對此結果提出博物館相關科技主題之三點規劃設計建議：1.善用展示場景與實物；2.增加展示說明板的功能；3.從情感的角度去詮釋科技的內涵。 Voyage of the Past：Living Technologies in Taiwan's Early Restoration ' is a special exhibition of the National Science and Technology Museum that aims to disseminate the scientific knowledge in a contextual approach. This study examined the visitors' behavior in reading the flipper labels and their cognition to the contextual exhibition. The result of the study provides an important guideline for the planning of future exhibitions. Through observing the visitors' behaviors and conducting personal interviews, we discovered that about eighty percent of the visitors read more than one flipper label. As to those who did not read them, we found out that the main reasons were: 1. Limit of time, 2. Not paying attention to them, 3. Fail to operate the flipper labels, 4. Lack of interest, and 5. Too many visitors to notice them. Most of the visitors agree that the contextual environment can help them understand the meanings of the artifacts. Upon investigating visitors' behaviors, there are factors that contribute to the contextual feeling: exhibition space, artifacts, audio and visual effects, texts and colors of lighting. In the post-visit studies, we learned that, for most visitors, their satisfaction of going to the museum is much more important than their learning of science. At the end of the study, we proposed three suggestions for future exhibition planning: 1. Make better use of the space and artifacts, 2. Improve the function of the exhibition labels, and 3. Interpret the scientific meanings from the emotional perspectives.

Voyage of the Past：Living Technologies in Taiwan's Early Restoration ' is a special exhibition of the National Science and Technology Museum that aims to disseminate the scientific knowledge in a contextual approach. This study examined the visitors' behavior in reading the flipper labels and their cognition to the contextual exhibition. The result of the study provides an important guideline for the planning of future exhibitions. Through observing the visitors' behaviors and conducting personal interviews, we discovered that about eighty percent of the visitors read more than one flipper label. As to those who did not read them, we found out that the main reasons were: 1. Limit of time, 2. Not paying attention to them, 3. Fail to operate the flipper labels, 4. Lack of interest, and 5. Too many visitors to notice them. Most of the visitors agree that the contextual environment can help them understand the meanings of the artifacts. Upon investigating visitors' behaviors, there are factors that contribute to the contextual feeling: exhibition space, artifacts, audio and visual effects, texts and colors of lighting. In the post-visit studies, we learned that, for most visitors, their satisfaction of going to the museum is much more important than their learning of science. At the end of the study, we proposed three suggestions for future exhibition planning: 1. Make better use of the space and artifacts, 2. Improve the function of the exhibition labels, and 3. Interpret the scientific meanings from the emotional perspectives.