宜蘭幾米廣場遊客行為之研究

A Study on Tourists' Behavior in Jimi Square, Yilan

每個企業裡包括主管及員工都有其個性特質，並且待在同一個組織中擁有共同的目標，當長時間的相處磨合後會產生一具有共識的組織文化，當員工習慣於這個組織對於工作、處事、態度等的要求及做法，會因為瞭解而體會組織文化，進而認同並產生工作滿意度，而由於企業有其自己的營運風格及想刻意塑造的組織氣候，當對於企業所刻意塑造的組織氣候能感到理解即代表支持企業理念，亦代表對於工作滿意度具有正向影響，再加上企業表現出對於員工的信任感，員工因為企業的肯定和支持，因而提升工作滿意度更加努力為企業努力工作，因此本研究認為，企業可以透過組織文化、組織氣候及組織信任加強員工滿意度，當員工對於工作滿意時，會付出相對努力為企業打拼提升企業績效。本研究發現企業內部組織文化會影響組織氣候與工作滿意。組織氣候會影響組織信任與工作滿意。由源頭看起來組織文化似乎是影響工作滿意的一項主要的要素。員工因為瞭解而體會組織文化，進而認同並產生工作滿意度，而由於企業有其自己的營運風格及想刻意塑造的組織氣候，當對於企業所刻意塑造的組織氣候能感到理解即代表支持企業理念，亦代表對於工作滿意度具有正向影響，再加上企業表現出對於員工的信任感，員工因為企業的肯定和支持，因而提升工作滿意度更加努力為企業努力工作，因此本研究認為，企業可以透過組織文化、組織氣候及組織信任加強員工滿意度，當員工對於工作滿意時，會付出相對努力為企業打拼提升企業績效。 Everyone has their own personality even managers and staffs also all managers and staffs are in the same organization so they have same goal as well, all members create consensus of organizational culture after long cooperation. All members get used to the style and attitude of work and then job satisfaction promoted by understanding organizational culture. Enterprise has its operation style and premeditated organizational climate therefore members comprehend organizational climate mean support enterprise concept that lead to job satisfaction increased. Furthermore, members feel trust and support which the enterprise offered that make members work more hard. This this work suppose the enterprise raise degree of job satisfaction by organizational trust, organizational culture and organizational climate created, when members feel satisfied with job would pay reciprocally effort for business performance enhanced. This work find out organizational culture would affect organizational climate and organizational culture and organizational climate would affect organizational trust and job satisfaction. It seems like organizational culture is the main factor to affect job satisfaction. Stuffs understand organizational so that agreement leads to job satisfaction, however each company has its own operation style and created organizational climate, when stuffs feel understanding means support and positive influence organizational climate. The company exhibits the trust to stuffs for their support and believe brings about stuffs work more hard to feedback to the company. This work sum up the company could job satisfaction enhancement by organizational culture, organizational climate and organizational trust, because stuffs have well job satisfaction would pay effort to rise up performance.

Since the opening of the Snow Mountain Tunnel in 2006, there have been more and more tourists visiting Ilan. The convenient transportation makes tourists “go faster and go faster”. In the past, the famous sightseeing spots in Yilan, such as Wufengchi Waterfall, were no longer prosperous. In contrast, the Yilan Jimmy Square, which will be re-used in the abandoned space in 2013, will attract a large number of tourists to take photographs and stop during the holiday. This has become an emerging famous sightseeing spot in Ilan City, but there are few studies on the quality of tourism. The purpose of this study is to explore the behavior of tourists. The main research object for the visitors of Yilan Jimei Square Park is to discuss the relationship between the importance and actual performance of tourists on the tourism quality of Jimi Square Park. This study adopts a sampling method of convenient sampling and snowballing. Visitors who visited several square meters in Yilan City were selected as the research object. A total of 550 questionnaires were retrieved and 532 valid questionnaires were collected. Data analysis adopts narrative statistics and Importance-Performance Analysis (IPA). As a result, it is found that “the enjoyment of local cuisine” and “rich tourism information provided by tourism” need to be improved.