企業組織變革之影響以導入資訊科技部門為例

The Influence of Organizational Change Using Information Technology Department as an Example

近年來隨著國民所得與生活品質的提升，旅遊活動及觀光景點成為了生活中不可或缺的重要角色。因此，如何提高遊客滿意度，進而增加遊客的重遊意願，便成為一項重要課題。為了瞭解遊客知覺價值、滿意度以及重遊意願的現況及關係，本研究以新竹市立動物園之遊客為研究對象進行調查與分析。研究方式採用問卷調查，運用統計方法進行分析，研究結果發現：（一）遊客知覺價值對滿意度存在顯著影響；（二）遊客知覺價值對重遊意願存在顯著影響；（三）滿意度對重遊意願存在顯著影響。依據研究結果，建議新竹動物園可針對品質知覺價值以及情感知覺價值此二項知覺價值加以加強，提高遊客整體知覺價值與滿意度，進而提升遊客重遊意願。 National income and quality of life are improved in recent years, so tourism activities and sightseeing spots have become indispensable and important roles in life. Increasing tourists' satisfaction and their willingness to revisit becomes an important issue. In order to understand visitors' perceived value, satisfaction, and willingness to revisit, a questionnaire survey was conducted in the Hsinchu City Zoo and the gathered data was analyzed by statistical methods. The results show that (1) the perceived value of tourists has a significant impact on the degree of satisfaction; (2) the perceived value of tourists has a significant impact on the intention to revisit; (3) the satisfaction has a significant impact on revisit. Based on the findings, it is suggested that the Hsinchu Zoo should emphasize on the perceived values of quality perception and emotional perception so that visitors may increase their willingness to revisit.

Organizational change always be the way to breach the bottleneck when the enterprise face to dilemma such as stagnantly performance and profit decline. However organizational change with organization innovative have synergy affect that is the reason organization innovative often come with organizational change, but no matter organizational change or organization innovative all need members support. It is important about understanding and backup from members also when members recognize intention of the enterprise they would feel trust and responsibility to this responsibility. Then members work more hard in return for enterprise and help the enterprise to get high level of job performance. This work supposes organization innovative is mediator to affect the relationship between organizational change perception and job performance also organizational commitment is mediator to affect the relationship between organizational change perception and job performance too. Based on the result, this work discovers organizational change perception positive influence organization innovative, organizational commitment and job performance, meanwhile organizational commitment positive influence organization innovative and job performance. At last organizational commitment is organizational commitment mediator to the relationship between organizational change perception and job performance. In order to breaking through the current situation, holding more market share or keeping competition, therefore organizational change is the goal that all industries hardly achieve to. Because organizational change always follows organization innovative happened and innovative thinking makes organizational change in the different way. Stuffs have confidence when the industry pays effort to make organization change and grow up, in the end stuffs believe the faith of company would work hard for job performance raise up.