服務品質與產品品質之探討～以學生實習餐廳為例

The Study on Service Quality and Product Quality–Case of Student Internship Restaurant

現今在大學技職院校中，已有多所學校設有學生實習餐廳，同時結合了校內實習課程，讓學生將平時課堂學習到的知識、技能學以致用。投入校內實習餐廳的籌備，將課堂所學與從業界實習打工汲取到的經驗，實際運用到校內實習餐廳。學生實習餐廳設立的目標，為了使餐飲系學生能於校外實習前先適應職場上的專業需求，然後學以致用，模擬業界經營模式，提升競爭力。本研究研究對象為已到過實習餐廳用餐過的消費者，主要是探討學生實習餐廳服務品質以及產品品質，並以問卷方式蒐集所需的研究數據和進行資料分析，以瞭解顧客對餐廳服務品質以及產品品質的滿意程度，並針對如何提升產品與服務品質做進一步探討與建議。 In food & beverageindustry, product quality plays a more and more important role. And service quality is critical to customer satisfaction. The research purpose hopes to understand and discuss service quality and product quality of the student restaurant. For students and teachers tend to choose a good food, good service and good quality. By using survey, 200 effective questionnaireswere collected. We also provide many practical implications.

In food & beverageindustry, product quality plays a more and more important role. And service quality is critical to customer satisfaction. The research purpose hopes to understand and discuss service quality and product quality of the student restaurant. For students and teachers tend to choose a good food, good service and good quality. By using survey, 200 effective questionnaireswere collected. We also provide many practical implications.