網路空間與地方空間關聯之研究－－以福特汽車F.P.R.網路俱樂部為例

Connections Between the Cyberspace and the Space of Places－ A Case Study of Ford’s F.P.R. Club

1970年代起，運輸與網路的發達，使我們在日常生活中不斷進行身體的流動，包括聚會、上班、旅遊等，也可以在網路上享受購物、交友的樂趣，並可輕易取得所需資訊，但在網路空間中所建構的社會網絡，仍需要實際的物質支持或追求真實、面對面的人際互動。因此，網際網路節點的擴散並未阻止或減緩大眾運輸系統的建設，我們還是需要運輸系統作為身體流動的中介，而汽車更是一項強化個人流動的有利工具。本文以網路空間與地方空間二者為研究範疇，並以福特汽車F.P.R.網路俱樂部為例，探究在網路空間中如何形塑一個能夠獲得成員認同的虛擬社群，以及社群成員如何將網路空間中的社會網絡，進一步延伸至地方空間中，使得網路空間與地方空間二者間形成關連性。本研究發現，首先，F.P.R.網路社群是以汽車為交流的媒介，成員因為有相同的興趣或目標，而在網路空間中建立了認同感與信任感，使該俱樂部能持續的發展與成長。其次，行動者透過網路與面對面聚會建立了社會網絡，且此網絡經常是橫跨了網路空間與地方空間。第三，F.P.R.網路社群在網路空間和地方空間中，有接合也有斷裂之處，但積極參與社群活動，建立二個空間的連帶與關係，其收穫肯定會比位處於斷裂位置的行動者來的多。

Since the1970s, owing to the development of transportation and the Internet, we can physically be transported from place to place in our daily activities, such as meeting, working and travelling, etc. We can also enjoy the fun of shopping or friends-making on the Internet, and even obtain the information we need easily. But the social networks, which are constructed in the cyberspace, will still need the actual material supports and require the reality or face-to face human interaction. For this reason, the spread of websites does not stop or slow down the construction of the public transit system. We need it to be the intermediary of body flows as well. A car will be the most useful tool to help everyone move. This study focuses on cyberspace and the space of places through a case study of Ford’s F.P.R. Club. It intends to find out how to form a virtual community in which the identification exists among members in the cyberspace and how to extend the social networks from the cyberspace to the space of places so as to build connections between the two spaces. The findings find that cars are the intermediary when interchanging is activated in F.P.R. Club. Because the same interests are shared, goals are identified, and trusts are constructed in the cyberspace, F.P.R. Club keeps growing. Besides, activists construct social networks through the Internet and face-to-face meetings. These networks usually help members cross over the cyberspace and the space of places. Finally, F.P.R. Club appears not only in the connecting area but also in the breaking area of the cyberspace and the space of places. However those who actively participate in the community’s activities and help construct a connection between the two of them will benefit more than those who stay in the breaking area.