金門紀念品在地黏著性之探討

The Local Embeddedness of Souvenir Industry in Kinmen

經由當地特定文化、社會、歷史、制度蘊育而成地方文化產業，是一個具有在地文化與地域特質的在地產業。其中，紀念品產業因為具有地域特色、歷史情感等代表地方特徵的識別標誌與符號，被視為地方產業在全球經濟潮流的起錨點，成為足以對抗全球分工潮流的關鍵因素。金門特殊地理位置及戰地歷史造就金門地方文化的獨特性，本文以地方文化產業中的紀念品產業為研究主體，探討金門代表性紀念品所鑲嵌的地方文化為何，及與金門在地黏著性的變遷脈絡。本研究結果發現，源於金門自然環境栽種的高粱、花生、一條根鑒於開放觀光後銷售量大增以及成本考量，已由進口替代；戰爭砲彈打造的鋼刀也改以軍中廢棄砲彈製造。戰地政務時期鑲嵌於金門的戰地文化在觀光光環下逐漸消失，紀念品產業與金門的黏著性已逐漸轉變，紀念品的價值僅餘當年戰地歲月的緬懷。本文提出建議，地方文化產業應以地方的內發性（地方特色、地方文化）作為出發點，才能振興地方產業發展。如何繼續保持及創新戰地文化的符號象徵，是金門紀念品產業該思索的方向。

Local culture industry was brewed with region particularity, such as local culture, society history, and institutions. The souvenirs industry belongs to local culture industry possess distinctive regional character and inherited history. The souvenir industry not only represents a local mark or a symbol, but also offers unique competitive advantages of region in the Age of Globalization. The research focus on the souvenirs industry, investigates what is the local culture and the transition of the embeddedness between souvenirs and Kinmen. Kinmen was built by geographical position and war history fully of many nature resources. This study finds the mass of tourism development leads to the nature resource, broomcorn, peanuts, I-Tiao-Gung, those have been replaced by more import materials. War culture disappears gradually on the tourism. The embeddedness between souvenirs industry and Kinmen is changed gradually. This research suggests that local culture industry should be organized by the local particularity and local culture. The souvenir industry should reflect on retaining and creating symbol signature of war culture of Kinmen.