作品名稱與角色名稱商品化權益的反思與重構－－關於保護正當性和保護路徑的實證分析

Rethinking and Reconstructing of Commercialized Rights and Interests of Work Names and Role Names: An Empirical Analysis of Protection Legitimacy and Protection Paths

當前司法中的主流觀點將作品名稱和角色名稱的商品化權益定位為因在作品中的知名所產生的權益，實質上被當作著作權的派生權益，並據此設定了保護條件。這種保護態度在正當性上存在固有缺陷，在制度設計上不能自洽和融貫。未經實際商品化的作品名稱和角色名稱，即便具有知名度和潛在商業價值，並不當然成為受保護的現實法益。此類商品化權益應當源於原作品以外的商品化行為，且最終定位於商業標誌性權益，按照商業標誌性權益進行法律保護。不受著作權保護，又未經實際商品化的作品名稱和角色名稱，通常屬於不受保護的利益，應當歸入公有領域。

The mainstream view in the current judiciary has defined the commercialized rights and interests of work names and role names as the rights and interests resulting from their publicity. This view regards the commercialized rights and interests in work names and role names as the rights and interest derived from copyright, and then sets the conditions of protection accordingly. This kind of protection attitude has inherent flaws in its legitimacy, which lacks of self-consistency and coherence in system design. The names of works and roles that have not been actually commercialized, even if they have good visibility and potential commercial value, do not necessarily become the real benefits which should be protected. Such kind of commercialized rights and interests should originate from commercialization outside the original works, and be defined and protected legally as commercial mark rights and interests ultimately. The names of works and roles without the protection of copyright and the actual commercialization, usually belong to the unprotected interests and should be classified as the public domain.