| 英文摘要 |
With rapid advances in information technology and the development of intelligent terminals, more and more people today are attracted to the advantages of fast, easy online or mobile payment. This technology has already transformed the way many people shop, invest, and pay for offline goods and services. Consumer interest has motivated a large number of enterprises to compete aggressively for consumers’ mobile wallets. Today, the largest mobile payment provider in the world is Alipay Wallet, China’s leading third-party mobile payment app. This study used a questionnaire in the Chinese language to collect data from a sample of 332 Chinese users of Alipay Wallet in order to develop a theoretical model depicting the effect of internal and external factors on a person’s intention to continue use of a mobile payment provider. The research model was tested using the partial least squares technique. The results reveal that the intention to continue use is affected by source credibility, perceived usefulness, and perceived integration from use experiences, and that trust is an important mediator in the relationships between these antecedents and the consequence of intention to continue use. Moreover, the results show that the subjective norm of other people has a significant impact on intention to continue use, but that competitors’ marketing efforts do not have an impact. The implications of the findings are discussed. |
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