台灣地區連動式債券投資行為概況實證分析與個案之探討

Empirical Analysis for Structured Note Investment Behavior and Case Studies

本研究旨在介紹連動式債券商品及其類型，並採問卷調查，透過性別、婚姻狀況、職業分佈情形與教育程度等人口統計變項彙整，與連動式債券的投資行為進行交叉分析，以探討國內連動式債券投資行為概況與影響因素。此外，本研究並輔以二個實例個案，以最大可能獲利、最大可能損失、實際獲益情形及相關限制進行個案評價與分析比較，二個個案實際獲益情形雖為一賺一賠，但最壞的狀況皆有可能血本無歸。因此，投資人在購買任何連動式債券商品時，皆應審慎評估相關潛在可能發生的風險才是。

This study briefly introduces structured notes products and their types and also uses the general investors who had of structured notes as main subjects. After collecting the survey data, this study summarizes the subjects' demographics such as gender, marital status, occupation and education level information, and also cross-examines whether subjects with various demographics invest structured notes or not. Further, this study empirically investigates the investing behavior of investors holding structured notes and analyzes their investing determinants and opinions as well. Finally, this study is supplemented with two cases which are assessed and compared using the possibly maximum gains, possibly maximum losses, and actual profits criteria. Although the above two case have quite different profits, while under the worst scenario, investors will lose all capital. Therefore, investors must carefully evaluate all possible risks when investing in structured notes.