博物館觀眾特徵之長期趨勢研究：以國立科學工藝博物館為例

The Trend of the Demographic Characteristics of Museum Visitors: A Case Study of National Science and Technology Museum

透過觀眾研究博物館能更加了解博物館觀眾，以提供改進博物館方法及目標，為了對博物館觀眾有整體性的了解，博物館應規劃長期性、系統性的觀眾研究。本研究從國立科學工藝博物館8年的觀眾研究中，觀察觀眾特徵變化的趨勢，發現到觀眾參觀科工館的目的多為教育或休閒，且多由口耳相傳及網路獲得博物館訊息，研究也發現博物館可以用不同類型的展示吸引到不同年齡層的觀眾，本研究最後依研究發現針對穩定原有觀眾及開發新觀眾提出建議。

Museums can understand their visitors better through visitor research, which provides ways and objects that help museums to improve. In order to understand museum visitors thoroughly, museums should do long-term and systematic visitor research. This study observed the trend of the demographic characteristics of museum visitors from visitor research in National Science and Technology Museum in 8 years and found that museum visitors in the nation visited museum for purposes of education and leisure, and the visitors got information about the museum mostly from word-of-month and the internet. The research also found that a museum can attract visitors in different age brackets with different types of exhibitions. The research finally provided suggestions about how to retain existing visitors and attract new ones according to research