日本觀光產業初探

Research on Japan Tourism Industry

近年來，隨著日圓貶值、觀光簽證限制放寬、超廉價航空的開航，已經讓2017年訪日外國人旅行者人數高達2,869萬萬人。2013年，東京確定成為2020年奧運的主辦城市之後，日本觀光產業的發展成為政府跟企業注目的焦點。另一方面，積極推動觀光業的台灣，近2年來遭受著陸客不來、觀光市場萎縮的困境。本研究，主要探討日本觀光產業，政府政策及現況。本研究嘗試建議日本觀光業可從以下方面著手：（一）軟硬體設備充實（二）完善免費區域網路環境（三）降低觀光客消費稅免稅金額（四）觀光產業人才育成（翻譯／口譯人員）（五）便捷的入關手續（六）全力吸引美洲訪日觀光客。最後，日本觀光業與台灣觀光業，面臨過度依賴特定的國家觀光客的困境。期盼本研究結果，能為日台兩國觀光相關產業貢獻微薄之力。

In recent years, with the depreciation of the yen, sailing tourism visa restrictions relaxed, ultra low-cost airline, has made a visit to Japan in 2017, foreigners traveler number up to 28 million 690 thousand people. In 2013, Tokyo determined to become the host city of the 2020 Olympic Games, the development of Japanese tourism industry has become the focus of attention of the government and enterprises. On the other hand, actively promote the tourism industry in Taiwan, nearly 2 years of suffering Chinese tourist, tourism market shrinking. This study mainly discusses the Japanese tourism industry, government policies and status. This study attempts to suggest that the Japan tourism industry can proceed from the following aspects: (1) Enhancement of hardware and software equipment (2) Improvement of free regional network environment (3) Reduction of consumption tax exemption for tourists (4) Development of talents for tourism industry (translation/interpretation) Staff) (5) Convenient entry procedures (6) To attract American visitors to Japan. Finally, the Japan tourism industry and the Taiwan tourism industry face the plight of over-reliance on specific national tourists. We hope that the results of this study will contribute to the tourism-related industries in Japan and Taiwan.