健康管理事業創新營運模式應用之研究：以御生坊為例

Health Management Corporation－A Case Study for Royallife Group

健康管理是二十一世紀後興起的名詞，在經濟發達、醫學不斷進步、人們生活水準提高，以及對健康的重視和需求的提升下，所提出的一個有別於傳統的疾病診斷和治療的新理念，即「預防為主、防未病之病」。所以健康管理應經過檢測、評價、分析、預測、計畫、實施等六大過程來實現。在全球老年人口快速增加、疾病趨向慢性化、健康管理照護需求與日俱增的趨勢下，根據工研院產業經濟與趨勢研究中心的統計指出，2002 年至2007 年全球健康服務產業市場規模的年成長率達到30％以上。因此，推動健康產業已為各國爭相發展的國家級重要政策。本研究透過文獻探討以及對健康管理產業及其發展加以論述，進而根據Bilderbeek et al.（1998）提出之四個構面，對研究個案「御生坊國際股份有限公司」之創新營運模式進行分析，期盼研究結果能提供健康產業新創者及產、官、學相關領域參考。

‘Health management’ is a new term after the twenty-first century. It is raised under thecircumstances of economic development, medical advances, people’s living standards improvement,and paying attention to and demands for health improvement, and is a new concept of “prevention,precaution against illness” which is different from the traditional disease diagnosis and treatment.Therefore, health management should be subject to six major processes of inspection, evaluation,analysis, forecasting, planning, and implementation to achieve.In the global trend of rapidly increasing in elderly population, chronic diseases, demands onhealth management and care, according to the statistics of Industrial Economics & KnowledgeCenter, Industrial Technology Research Institute (IEK, ITRI), from 2002 to 2007, the annual rate ofthe global market size of the health services industry reached more than 30%. Consequently, topromote the health industry has become an important national development policy.This research through the exploration of literature, as well as the discussion of healthmanagement industry and its development, and then according to Bilderbeek (1998) to proposefour structures to analyze the innovative business model of The Royallife International Co., Ltd. asa case study, with a view for providing references to health industry innovators, academiccommunity and industry.