「馬偕博士收藏台灣原住民文物」特展之規劃策略與架構分析

Strategic Planning and Structural Analysis of the Exhibition of 'The Dr. Mackay Collection of Formosan Aboriginal Artifacts'

本文從「馬偕收藏台灣原住民文物──沉寂百年的海外遺珍」特展為今年「馬偕博士逝世100週年紀念活動」之一談起，說明在台灣「馬偕熱」製造工程的背後，相關之社群團體所潛藏的動機及尋求國際認同的特點。規劃者首先便與散發「馬偕認同」之相關社群接觸，從此經驗出發，來匯集各界意見，作為展覽的主軸概念，更將這些社群視作「焦點或目標觀眾群」在此概念發展下，本展覽規劃遂為由「人到物」的策略性移動，展示重點亦分為馬偕故事及其所收藏之原住民文物世界兩部份。最後，更在符合特展初衷「紀念馬偕」的宗旨下，將展示架構分成八項單元來呈現。文中除說明馬偕熱與特展緣起外，並剖析特展之概念形成、架構與命題，及對於展藏品之選擇與應用方式，最後，再述及當本特展巡迴到幾個不同機構的展覽場域時，可能帶來的延伸意涵。

This paper started from the discussion on the exhibition of The Dr. Mackay Collection of Formosan Aboriginal Artifacts describing the motivation of relevant organizations and the characteristics of international recognition behind Mackay Rush. The planner also contacted relevant social groups distributing Mackay recognition and based on this experience, we gathered information from various fields as the main concept of this exhibition. Certainly, these social groups were regarded as Focus and Target Audiences. Under the development of this concept, exhibition plan chose the strategic movement, from human to objects. The exhibition centers on two parts: Introduction of Mackay and his collecting of aboriginal artifacts. In the end, based on the original principle of In Memory of Dr. Mackay, the exhibition structure was presented in eight units. This paper not only describes Mackay Rush and the background of the exhibition and also analyzes concept, structure, and naming of this exhibition. In addition, the selection and application of items for exhibition were discussed. Based on these discussions, we conducted a further discussion on the itinerant exhibition arenas.