國立科學工藝博物館對其會員之傳播行為以「歡樂週末就在科工館」活動為例

National Science and Technology Museum's Promotion Program For Members 'Happy Weekends in NSTM' As Example

國立科學工藝博物館為使金卡成員能獲取最新的博物館訊息與活動， 特別針對在89年推出一整年「歡樂週末就在科工館」──家庭參觀日活動，在活動前對金卡會員全面寄出活動手冊，並隨手冊附上對博物館訊息意見調查表，以瞭解民來獲取科工館活動訊息的途徑。本研究是針對寄回博物館訊息需求調查表之金卡會員，作為採樣的母體，調查結果發現會員能否即時獲得博物館活動訊息，是當初辦卡的主要原因之一，但對於日後是否再續卡或是再參觀，則是考量活動的安排與活動的質與量。而進一步發現，科工館未來對會員進行傳播活動訊息之時，應先明確界定傳播對象，針對需求博物館訊息程度高的金卡成員寄發手冊，或傳達最新活動訊息，如簡訊等，以達最大傳播效果。

As a museum serving for the functions of display, collection, and education are now encountering the problem of deduction in the budget each year and under the pressure of increasing competitiveness of competitors such as educational, leisure, and entertainment business. To keep museum's continuous operation, other than improving its efficiency in business management, social resources such as human, financial and material supports are heavily required. In Taiwan, museums have gradually learnt the membership system - so called Friends of Museum, form foreign museums and in hope to form its fundamental customer group which may later bring more different people coming to visit. In the study of public's opinion toward membership system, participants agree that 'Receiving information regularly' as the first priority amount the three services provided by museums. Therefore, providing members with the updated news of museum is an important tool that links museums to the public.