多媒體應用在觀眾服務之研究－－以國立科學工藝博物館為例

Multi-media Applications in Customer Service: A Study of the National Science and Technology Museum (Synopsis)

多媒體是指同時有文字、圖形、聲音、影像、動畫及視訊的媒介物，多媒體的原理應用在許多媒體上，並組成數位化的媒體，故二十一世紀可以稱為「數位化多媒體時代」。現代化的博物館兼具教育、展示、研究、蒐藏、休閒、娛樂等功能，隨著社會型態的改變，已不能再秉持傳統方式發揮教育及服務的功能，應運用多媒體產品編輯、組合、儲存及互動性高等優勢來提昇服務品質。本文以國立科學工藝博物館為例，介紹在服務觀眾方面，藉高科技戶外電子媒體，結合聲音、動畫以及影像，播放館內最新活動以及最新科技訊息以服務觀眾，特別是由同仁自行設計腳本及製作動畫；另介紹數位化聲音及電腦語音端末導覽系統在博物館的應用，以現有的設備及軟體，開發多媒體電腦教材來輔助科學演示活動，期與觀眾產生更多互動效果，以達到學習與娛樂多樣化的目標。

Today's museum is a major source of relaxation, learning and pleasure for the public. How can a museum serve visitors by letting them know something about what it has to offer before they enter the display areas? And what can it do to reinforce the effects of the displays and insure that their visit will be enjoyable? Advances in technology have made it possible to utilize computers as part of the communications interface between the museum and the visitor, particularly in multi -media and internet applications, and these applications should be utilized as fully as possible in display and educational materials in the museum.