博物館發展之鑰－－探討觀眾對會員制度之服務需求

The Key to Development of a Museum: Services that Visitors Expect from a Members Organization (Synopsis)

博物館會員制在國外已行之有年，但對國內大部份的博物館而言卻仍屬初步階段。以科工館為例，目前所實施的會員制雖有個人與家庭金卡兩種，但卻僅侷限於門票優惠之提供。為使科工館在未來規劃及推行會員制時能更合乎參與者的需求，本研究擬透過問卷調查的方式，了解受訪民眾參與會員制之目的與需求，並透過受訪者的基本資料，嘗試在當中找出認同科工館及其有意願加入會員制的族群，提供未來館方開發潛在會員之參考；並想藉此拋磚引玉，提供國內博物館有意發展會員制者能有個規劃方向，讓博物館同業能一齊努力，提供更完善的品質服務國人，使博物館發揮更大的功效。

The members organizations operating in museums have developed over a long period of time in other areas of the world, but in Taiwan they are still in their infancy. At the National Science and Technology Museum, for example, two types of memberships are now available, the personal membership and the Gold Card or family membership. The advantages offered by membership currently apply only to discounts on ticket prices. The museum recently conducted a survey to determine how the members organization might be modified to better suit the needs and desires of museum visitors. The survey utilized the questionnaire method and collected basic background data on the interviewed subjects in order to help museum staffers better understand the needs of visitors and refine the members organization so it meets these needs as fully as possible. The information gathered here can be used to find ways to attract more members in the future and will serve as a guideline in determining the direction of the members organization in the future. It will help the museum to offer better service to the public and allow it to function more effectively and efficiently.