教師使用行動即時通訊軟體LINE進行親師溝通行為意圖之研究

A Study of Teachers' Behavioral Intentions to Use the Mobile Instant Messenger, Line, for Parent-teacher Communication

隨著智慧型手機的普及化以及行動網路用戶數增加，親師溝通也有了新的方式。運用LINE進行親師溝通，已形成一種新的趨勢。本研究以高雄市國中教師為研究對象，以問卷調查方式，探討社會影響、知覺風險、知覺有用性、知覺易用性等構面對教師使用LINE進行親師溝通之行為意圖的相關性。本研究共發放400份問卷，收回342份有效問卷，有效回收率為85.5 %，研究結果如下：社會影響對知覺有用性與知覺易用性有顯著正向影響；知覺風險對知覺有用性與知覺易用性有顯著負向影響；知覺易用性對知覺有用性有顯著正向影響；知覺有用性與知覺易用性對行為意圖有顯著正向影響。

With the popularity of smartphones and the increasing number of Internet mobile users, there is a new choice for parent-teacher communication. It is a surging new trend to use LINE for teacher-parent communication. The subjects of this study were public junior school teachers in Kaohsiung. In the thesis, the researcher adopts questionnaire survey method to investigate the interrelationship among social influence, perceived risk, perceived usefulness, and perceived ease of use with Behavioral Intention to use on teachers using LINE for parent-teacher communication. The researcher delivers 400 copies of questionnaires and receives 342 valid ones; therefore, the effective rate is 85.5 %. The findings of the study are as following: there is a significant positive effect of social influence on perceived usefulness and perceived ease of use; a significant negative influence of perceived risk on perceived usefulness and perceived ease of use; a significant positive effect of perceived ease of use on perceived usefulness; a significant positive effect of perceived usefulness and perceived ease of use on behavioral intentions.