創業家與經理人先備經驗、社會網絡、決策風格、辨識機會與競合關係相關性之研究──以旅行業與餐飲業為例

A Research for the Relationship between Prior Experience, Social Networking, Decision-Making Style ,Opportunity recognition, and Co-opetition–In the Case on The Travel and Dining Industry

在觀光產業多為中小企業，也是白手起家創業者人數最多的行業，這些創業者與管理者的作為深深影響其中小企業組織。本研究的目的是要了解觀光產業的先備經驗、社會網絡、決策風格、辨識機會與競合關係之間的關係，以旅行業與餐飲業的創業家與經理人為抽樣對象，以單因子變異數分析、因素分析、集群分析、相關分析、回歸分析與層級回歸分析來檢定各項假設。本研究主要發現創業家與經理人決策風格與辨識機會會對競合關係產生不同的影響；先備經驗分別與決策風格以及競合關係有顯著相關性；社會網絡分別與決策風格、辨識機會以及競合關係有顯著相關；決策風格分別與辨識機會以及競合關係有顯著相關。上述研究發現能作為創業家與經理人自身檢視與瞭解競爭對手之參考依據，並瞭解競合關係對於創業家與經理人在旅行業與餐飲業表現影響甚大，亦即供給後續研究者可進一步探討之方向。

The study was to explore the different entrepreneurial behavior and co-opetition of Taiwan’s SMEs’ entrepreneurs in the dinning industry and travel industry. The conclusion of this study would display the relationships between entrepreneurs' prior experience, social networking, and decision-making. And how their prior experiences social networking, and decision-makings would affect their preference of opportunities recognition, and how the co-opetition effected by their opportunities recognition, in the case on the entrepreneurs from the travel and dining industry. The study was expected to have two specific achievements: 1. Due to the different prior experiences and identification of opportunities of the entrepreneurs, the different entrepreneurial behaviors will be expected and even the co-opetition will be affected as well. 2. The different co-opetition would be demonstrated by the different personalities and decision-making style of the entrepreneurs.