行動電話之功能圖像傳達與使用者意涵認知研究

The Study on Cognition of User and Communication of Icons for Function of Cell phones

本研究針對市調機構『IDC』2010年最新研究報告『全球行動電話市佔率』排行前五名之行動電話功能圖像作為研究樣本，挑選一般大眾最常使用的功能圖像進行屬性分群，並將相似的功能圖像歸類，透過電子問卷對研究樣本進行混淆性與聯想性認同度調查，將驗證結果數據對應圖像形態分析表，並將圖像元素拆解，歸納與分析優劣圖像之設計形式與特性，並探討易理解訊息的圖像。本研究結果顯示，採用大眾熟悉或習慣的事物，並以實物的特點作為設計依循方向，容易使受訊者了解其圖像意涵，視認性佳；以「關聯元素」或「輔助元素」來加強圖像意涵的聯想性，其獲得的評價不一，相較於「單一主體」的表達方式在辨識度並無顯著的差距；以「圖像簡化」加上「轉喻」的類型在圖元取向上較無法與生活中的事物產生對應，視認性較差無法達到有效的傳達。

This study uses the functional icons of cell phones that have taken the top five positions of the world’s market shares as the research sample. Attribute categorization is used to classify the icons. An E-questionnaire is also employed for the survey on confusing and associated recognition. Icon elements are then analyzed to conclude their design styles and characteristics and to discuss the easy understanding of messages sent through the icons. By incorporating them with things that the public can easily identify with into the characteristics of actual design, information receivers will easily identify icon contents and meaning. Association with icons with associating or auxiliary elements is reported in a different evaluation process. After comparing the presentation with a single subject, there has been no significant difference observed. Simplified icons with metaphors are difficult for users to associate with daily objects and are reported to have poorer recognition as well as ineffective message delivery.