淺論圖書館利用教育（Library Tour）在圖書館行銷（Library Marketing）中的應用

圖書館利用教育（Library Tour）[以下簡稱library tour]的最基本目的是希望藉由一次豐富的知識之旅，讓讀者能在最短的時間內，充分及清楚地了解館藏資料的位置，並進一步期望讀者能熟悉這些資料的利用及檢索方法。這是一個非常單純的目的。但是如果說它與行銷也有關聯，相信您會覺得不可思議。大多數的從業館員都知道，圖書館行銷在現今的圖書館運作上佔有極其重要的角色。但是身為讀者的您，可能就不知道圖書館正默默地對你做行銷。本文嘗試說明library tour 服務在圖書館行銷中幾個可行的原則，期望能結合理論與實務，為讀者與圖書館行銷之間搭起一座溝通的橋樑。

The basic purpose of a library tour is to lead the readers to be fully, clearly aware of the locations of library collections and to familiarize the readers with the uses of library information, as well as the ways to access that information through a very short time but a harvest travel to library. This is a very simple purpose. But you are not going to buy it if I tell you that a library tour also has something to do with “marketing”. Most librarians know that library marketing bears a key role in modern library operations. As a reader, you probably didn’t know that the library had been marketing to you. This article tries to explain some workable principles for library tour services relating to library marketing. Hopefully it can build itself a communicating gateway connected with theories and practices to readers and to library marketing.