英文摘要 |
Most traditional cache document replacement policies are focused on the efficiency respect and cache documents are replaced according to their last access times, request frequencies, and sizes. However, the goal of an EC website is to make profits, and the information that can be cached to a user should also promote the user to consume. For this reason, a new cache document replacement policy also considering the value added to the website by caching a document to a user is proposed in this study. As a result, the new policy considers four attributes of every document including the last access time, request frequency, size, and value added to the website. To evaluate the added value to the EC website by caching a document, some data and web mining techniques are applied. Firstly, the aggregation tree of all users’ browsing paths is analyzed to found out the relationship between each web page and the payment page. Then the strength of such a relationship is assessed with the association rule and the absolute-value distance. Based on them, the added value of every cache document can be derived according to an equation modified from the traditional GDSF cache replacement policy. When cache replacement occurs, the document with the smallest added value will be firstly taken away from the cache. In this way, web pages that are more frequently associated with consumption behaviors will be cached to the users with higher probabilities, and users with consumption behaviors (i.e. consumers) can be provided with better caching performance than normal users. An experimental EC website has been constructed in this study to generate some data for evaluating the effectiveness of the proposed mechanism. In the respects of “customer hit rate” and “customer byte hit rate”, the new mechanism outperformed all traditional cache document replacement policies. |