| 英文摘要 |
The purpose of this paper is twofold: to define the reverse logistics management model, and to describe the relationship among reverse logistics management, forward logistics management, information technology, corporate citizenship, and logistics performance, using structural equation modeling (SEM). The research relied on mixed method theory. Documentary research was conducted involving 624 research papers to identify the construct of the model. Then, survey research was conducted with 420 logistics directors or managers from Thai electronics companies, using SEM. The documentary research confirmed that the model construct includes three major factors－namely, forward logistics management (FLM), information technology (IT), and corporate citizenship (CC) －which impact reverse logistics management (RLM). Of the three, corporate citizenship (CC) has the highest positive impact. The research also confirmed that RLM impacts logistics performance (LP). The SEM analysis confirmed the documentary research. This paper contributes to the literature on logistics performance from the perspective of reverse logistics management. It emphasizes the importance of the corporate citizenship concept. Organizations can use this concept to change the mindset and work behavior of employees to conform with the sustainability concept, which consists of legal, social, environmental, and economic factors that create the organization’s vision, mission, and work processes. The concept can also help them increase the efficiency and effectiveness of reverse logistics management. |
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