旅遊服務中心之能見度與服務品質調查

Measuring visibility and service quality of travel service centers

旅遊服務中心是促進地方觀光經濟發展的重要媒介，為求提高新竹縣「旅遊服務中心之能見度與服務品質調查」的品質，本調查在有限的時間與資源之下，採取一些積極創新的作法，不僅順利結合相關的理論模型與分析技法，建構旅遊服務中心之能見度與服務品質量表、以及進行旅客人數的時間序列分析與預測，並且發掘出許多層面的寶貴發現，例如不同旅遊服務中心的旅客行為差異與認知滿意度差距，可作為提升能見度與滿意度的服務行銷企劃之有用參考，亦有助於新竹縣政府進行旅遊服務中心改善方案的後續策劃。

Tourism service center is an important intermediary for promoting the development of local tourism. In order to improve the quality of “Visitor and Service Quality Survey of Hsinchu County”, this survey has taken some positive and innovative practices under limited time and resources. Not only the successful combination of the relevant theoretical models and analytical techniques, the construction of tourism service center visibility and service quality scale, as well as analyzing and predicting of the passengers in the time series. In addition, to explore a number of valuable discoveries, such as passenger behavior differences and cognitive satisfaction disparity of the different travel service center. It can be used to enhance the useful reference visibility and satisfaction of the service marketing planning, but it also helps the Hsinchu County government tourism service center to improve the follow-up planning program.