藝術群聚外部性之研究-以臺南市神農街發展經驗為例

Externality of Art Cluster: A Case Study of Shen-None Street in Tainan City

本研究以臺南市神農街作爲研究範圍，透過訪談法歸納意見，分析藝術工 作者進駐到街區内所産生的藝術群聚現象，探究群聚的因素、形成和發展過 程，以及群聚帶來的外部性，並分析這些外部性對於不同成員的影響，及其社 會網絡之間的互動應對方式。本研究發現初期吸引藝術群聚發展爲租金低廉與 創意氛圍爲主要原因，其次是因爲知名度提升與商業模式多樣化，然而隨著環 境改善與政策行銷地促使之下，吸引大量遊客前來，使得租金上漲等擁擠成本 出現，干擾居民與藝術工作者，商業活動强度的增加也排擠了藝術活動。社區 成員之間互動程度有限，對政府信任感低，内部資源不易整合，是未來發展的 威脅。

The area of this study is to Shen-None Street， Tainan. The research summarized their views and analysis creative cluster by interviews. Purpose of the study is to explore the factors that cluster formation process， and clustering bring externalities. It is important to understand the impact of externalities for members. We found that the early development of interesting artistic clustering low rents and creative atmosphere as the main reason. Secondly， because the visibility and enhance the diversity of business models. However， environmental improvement and policies marketing to attract large numbers of tourists to come， so that rents and rising congestion costs appear interfere residents and creative workers. At the same time， business activity increased strength also crowded out artistic activities. Limited degree of interaction between members of the community， a sense of low trust in government， the integration of internal resources is not easy， because these three threats to the future development of Shen-None Street.