品德教育特色國民小學實施關懷活動之個案探究

A Case Study: One Elementary School that Promoted Character Education by Implementing Caring Activities

近年來，由於社會發展快速、人們生活型態改變、價值觀混淆、社會負面事件頻仍，促使教育當局呼籲學校重視品德教育，端正社會風氣、重建道德價值觀。本研究採質性研究方法，以臺中市某一品德特色小學為研究對象，藉由訪談參與該校關懷活動的輔導主任、教師、學生、及社區人士，探究學校實施關懷活動推動品德教育對學生品德的影響。根據研究結果了解學校透過全面實施關懷活動，提供學生親身體驗關懷的機會，學生能由愛自己、愛家人，進而愛他人，且能關心身旁所處的環境，顯示學小實施關懷活動推動品德教育，對學生品德有正面的影響；學生能由關懷他人與被關懷的美好經驗，產生對自己、他人的關懷之情，進而能將情感轉化為關懷行動，並在關懷行動中，體會人性的良善與感動。根據研究結果，對學校推動品德教育及未來研究提出相關建議。

The purpose of this study was to explore the perception of senior high school educators who participate Senior High School Actualization Program can promote school brand image status. Questionnaire survey is conducted in this study. A total of 984 questionnaires were issued, with 804 valid questionnaires returned, and the effective questionnaire returning rate was 81.71%. The major findings are as follows:1. The perceive score of senior high school educators belongs to high standard. Funding and resource utilization is the most factors. 3. There are significant differences among the scores of sex, educational background, seniority, school size, position. 2. The perceive score of senior high school educators belongs to high standard. Experiential brand image is the most factors. 3. The gender, age, positions, service duration, size, and school history of senior high school educators have influence promote conditions. 4. The gender, age, positions, service duration, size, and school history of senior high school educators have influence on the perception of school brand image. 5. There is a significant positive correlation among quality degree and school brand image. 6. The quality degree of senior high school can predict school brand image.