外籍勞工人力仲介網站使用者知覺類型之研究

Manpower Agency Websites Perception Types through Users‟ Perspectives

企業網站經營可經由網路無遠弗屆的特性來拓展其交易範圍，加速顧客回應，提供多元服務。外籍勞工人力仲介業者成立網站，將實體仲介業務上線，使許多需要申請業務的進行更具效率，透過此種流程改善可增強人力仲介公司營運效能，因此瞭解網站使用者對網站的知覺便顯重要。本研究以Q方法來進行資料收集與分析，有效樣本共34位，並歸納人力仲介網站使用者知覺類型包括三方交流互動型、資訊流程透明型、多元語言服務型、諮詢服務型、文化交流型等五種。了解人力仲介網站使用者知覺類型，可提供人力仲介業者在經營與改善其網站內涵與流程之參考。

Due to the growth of internet technology and its functions without considering place, time and space, there are many kinds of electronic commercial activities being speed and providing rich services. Manpower agency websites provide more applications efficiently than traditional companies. The purpose of this study is to focus on the perception types of manpower agency websites users. The Q method has been used to collect and analyze data and a total of 34 participants were selected. According to the results, the perception types of manpower agency websites users were categorized into five types including triple interactions, information transparency, multiple language services, consultant service and culture interaction types. Measuring and comparing the perception types of the manpower agency websites users can help manpower agency companies to improve website content and processes of managerial effectiveness.