學校內部行銷、教師滿意度與學校效能關聯之探討：後設分析結合結構方程式模型之驗證

Exploration of the Correlation among School Internal Marketing, Teachers' Satisfaction and School Effectiveness: Verification using Combination of Meta-analysis and Structural Equation Modeling

本研究旨在探究學校內部行銷、教師滿意度與學校效能的關聯，並檢視其影響力 道。本研究以國家圖書館資料庫系統為範疇，針對2006~2013 年的相關論文共27 篇 數據進行後設分析。建構變項間的相關矩陣，再結合結構方程式模型的技術來檢驗本 研究建立的結構模式。研究結果顯示內部行銷、教師滿意度與學校效能彼此之間具有 中度至高度相關，屬於大效果量。「學校內部行銷影響教師滿意度及學校效能結構模 式」的整體適配度良好，內外衍變項間具有高度的直接效果，而教師滿意度在兩變項 間具有中介作用。

Market-oriented education， school effectiveness and school staff satisfaction are critical for school management. The purposes of this study are to explore the correlation among school internal marketing， teacher's satisfaction and school effectiveness and to examine the extent of their influences. The study is using the database of National Central Library， the investigator collected 27 studies published from 2006~2013 that are about the three variables interested by the present study and analyzed their data using meta-analysis. The investigator constructed a correlation matrix of the study variables and then used the Structural Equation Modeling techniques to test the structural model. The results reveal that school internal marketing， teachers' satisfaction， and school effectiveness are middle to highly correlated， and the effects size are large. “School internal marketing impacts teachers’ satisfaction and school effectiveness structural model” shows the overall fit is good. Furthermore， the endogenous and the exogenous variables are with a high degree of direct effects ， and teachers' satisfaction has an intermediary role between the two variables.