企業市場導向、關係投資及供應鏈流程整合能力對供應鏈管理績效影響之研究：資訊科技能力調節效果之探討

The Study of the Effects of Market-oriented Culture, Relationship-specific Investments and Process Integration Capabilities on Supply Chain Management Performance: The Moderating Role of Information Technology Competence

資訊科技促成企業電子化的快速發展，但相對也使得企業面臨更險惡的競爭環境。提升企業「供應鏈流程整合能力」，將上下游緊密整合雖可帶來長遠績效與競爭優勢，但相關研究依然有限。因此，本研究之研究目的係試圖了解影響「供應鏈流程整合能力」的前因與後續結果外，亦欲了解「資訊科技能力」調節效果是否顯著。本研究以製造業為研究對象，研究結果顯示：一、「市場導向文化」對「企業流程」及「範疇知識」特定投資有顯著影響。二、「企業流程特定投資」對「供應鏈流程整合能力」有顯著影響，但是「範疇知識特定投資」卻無影響。三、「供應鏈流程整合能力」對「供應鏈管理績效」具有顯著影響。四、「資訊科技能力」於「企業流程特定投資」及「供應鏈流程整合能力」關係具有顯著調節效果，然而卻對「範疇知識特定投資」及「供應鏈流程整合能力」關係沒有調節效果。本研究隨後針對研究結果進行討論，並說明相關學術及實務意涵、研究限制，以及未來可行的研究方向。

Recent recommendations encourage researchers to focus investigations on the supply chain process integration capabilities that integrate a focal firm with its network of suppliers and business customers to create value for it. Despite the critical role in SCM, theoretical and empirical researches pertaining to the antecedents and consequences of a focal firm's SCPI capabilities have been limited and piecemeal. The purpose of this study is to investigate the antecedents and consequences of a focal firm's SCPI capabilities and the moderating role of IT competence. Based on a sample of 139 sales managers of manufacturing industries in Taiwan, our research findings show that (1) intangible relation-specific investments (business process and domain knowledge) are significantly associated with market-oriented culture; (2) business process specific investment positively influences a focal firm's SCPI capabilities but domain knowledge specific investment has no significant influence on a focal firm's SCPI capabilities; (3) SCPI capabilities positively influence a focal firm's SCM performance, both operational and strategic benefits; (4) IT competence significantly moderates the relationship between business process specific investment and SCPI capabilities. However, IT competence has no moderating effect on the relationship between domain knowledge specific investment and SCPI capabilities. Implications for practitioners and researchers and suggestions for future research are also addressed in this study.