利用科技建構服務業創新與價值群組之研究

Creating Innovation and Value Constellation within the Service Industry Using Technology

本研究旨在瞭解服務產業如何在跨領域合作中利用科技形成創新服務，提高價值群組中不同經濟活動成員間的互動關係。研究方法為文獻分析法與個案研究法。研究結果發展出七項命題會影響價值群組創新服務模式，分別為：目標顧客、價值傳遞、策略選擇、價值架構、虛實整合、互動關係及環境特性。特別強調顧客需求為價值群組創新的驅力，並利用科技於資源的協調與整合，重新定義企業多項互動關係以達到差異化的競爭利基。

Progressive development in technology brings innovation to the service industry, to satisfy the customer needs. To promote service value, the innovation research in services must have three innovative capacities: knowledge innovation, applying information technology to innovation, and intersectional innovation. This research explores how to use technology to find intersectional innovation in the service industry, and to improve interactions using documentary analysis and case studies. The findings showed seven factors that influence intersectional innovation, including target customer, value delivery, strategy options, value configuration, resource integration, the interaction relationship, and environmental factors. Customer's needs drive value constellation that integrates resources with technology that refines the interaction relationship of valid value activities to compete within a different niche Technological Innovation, Service Innovation, Business Model, Value Constellation.