英文摘要 |
Smart phones have been widespread due to the technology is getting prosperous. Through the concept of exercising has become popular recently, many 3C products integrated with sports and without confine to climate effect, lacking of exercising partners and the space. Therefore, the purpose of this study is to explore the influential factors, degree of satisfaction, using intention, using situation and physical condition of the university students using technical sport products. It also conferred with and subdivided the effect of influential factors on degree of satisfaction, the effect of degree of satisfaction on using intention, and the effect of using situation on physical condition. This study investigated university students who’re over 18 years old by questionnaires on the internet. The time of collecting data is from July 2014 to September 2014 and total 319 questionnaires were returned. The Cronbach’ alpha of each construct is all above 0.8 and it revealed that the reliability of this questionnaires is within the acceptable range. This study was analyzed by descriptive statistics, t-test, analysis of variance, simple regression analysis and multiple regression analysis. (using SPSS 18.0 statistics software). The result of this study indicated that the influential factors of university students using technical sport products has obviously positive impact on degree of satisfaction. Of all, the quality of the products has the greatest effect to degree of satisfaction and secondly usefulness and the next is entertainment. Degree of satisfaction also have great impact on using intention. Furthermore, the frequency of using technical sport products have noticeable diversity with perceived healthy status. The perceived health status of people who use for 3 to 4 days per week is higher than those who use 1 to 2 days. Consequently, using technical sport products will be worthy to consider and popularize in the future. |