真實體驗與生活品質關聯性之研究——以民宿休閒為例

A Study on Relationship between Authenticity Experience and Quality of Life: The Case of Bed and Breakfast (B&B) Leisure Behavior

經濟的快速成長，國民所得的提高，社會型態的轉變之下，人們對於休閒生活及休閒型態之要求越來越高。休閒的主要動機之一是促進個人的身心健康，休閒體驗對於生活品質的提升扮演相當重要之角色，休閒動機如何影響主觀生活品質是一個值得探討的議題。本研究以生活品質來衡量主觀身心健康的感受，基於體驗經濟的演進以及消費者尋求個人風格的特性，使得真實性的體驗成為休閒體驗的重要變數。本研究以民宿休閒為例，針對曾經有過相關休閒體驗之消費者進行調查，了解真實體驗如何影響休閒動機與生活品質之間的關係，問卷回收260份，有效樣本252份。資料分析結果得知休閒動機顯著影響生活品質，而兩種真實體驗，即客觀真實與主體真實，對於休閒動機與生活品質之關聯性具有中介效果，也顯示民宿消費者更易於透過主體真實性影響生活品質。本研究針對上述結論討論其管理意涵，同時對於實務應用上提供具體的建議。

Due to high speed economic development and growth of GDP, the contents and styles of people leisure are changing. One of an important leisure motivation is to improve people’s physical and mental health. Leisure experience is an important factor for life quality improvement. How the leisure motivation can influence the quality of life is an important issue. This study adopts quality of life as an indicator of physical and mental health. We use authenticity experience as mediator to investigate the relationship between leisure motivation and quality of life. 252 samples are received from consumers who have bed and breakfast (B&B) leisure experience. The data analysis shows that the leisure motivation has positive influences on quality of life. And this influencing relationship is mediated by both subject and object authenticity experiences. We also find that, for B&B consumers, the mediated effects are higher by subject authenticity experiences than object authenticity experiences. Based on this conclusion, the managerial implications are discussed and some useful suggestions are provided for practice.