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篇名
夏令營經營效率分析——資料包絡分析法之應用
並列篇名
Application of Data Envelopment Analysis to Evaluate the Operating Efficiency of the Summer Camps
作者 蔡孟娟謝蕙蓁嚴雪丹
英文摘要
This research mainly probes into the operating performance of the summer camps. The 30 echelons of operational data of summer camp in 2009 are the decision marking units (DMUs) for analysis are provided by BROS Sports Marketing Company. The CCR model of Data Envelopment Analysis (DEA) is used to evaluate the operating efficiency. The analytical results show that the efficiency score about 20 echelons of summer camp are less than expected, and their score are between 0.625 and 0.973. In which, most of the non-sports and swimming camps have poor performances. The reasons may be the higher cost of hiring professional teachers and additional courses materials cost. It thus results in lower profits and operating performances. We suggested that the operators may engage employments with the professional competence or professional license to serve as auxiliary forces in the camp staff in the future. This can not only reduce the cost of additional expenditure of teachers, but also promote the children’s learning effectiveness in the camp courses.
起訖頁 153-162
關鍵詞 運動行銷夏令營資料包絡分析法Sport marketingSummer campData envelopment analysis (DEA)
刊名 健康管理學刊  
期數 201012 (8:2期)
出版單位 臺灣健康管理學會
該期刊-上一篇 代謝症候群防治知識:量表之設計及信效度評估
該期刊-下一篇 女性休閒體驗與幸福感之研究——以SPA體驗為例
 

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