以演化觀點探討中小型家族企業轉型之研究

EVOLUTIONARY PERSPECTIVES ON ORGANIZATION TRANSFORMATION OF SMALL AND MEDIUM-SIZED FAMILY BUSINESS

台灣中小企業發展溯自戰後由黑手夥計轉為頭家的創業歷程。惟現有企業經營環境受到全球化與資訊科技影響，為數眾多的中小型家族企業能否順利進行「組織轉型」，成為企業能否存續的重要關鍵。本文以探討中小家族企業在日漸困厄的經營環境中，如何透過探索創新與利用創新成功逆轉為具有商機的新興產業。對於組織轉型的探究，考量其為長期歷程活動，居間涵蓋複雜情境因素與多元對象，因此本研究採取演化觀點，將個案公司的轉型歷程劃分為「產品創新期、通路拓展期、服務創新期」三個時期，每時期皆以「創新、衝突與分歧的轉化」等三階段作為其演化過程。並以變異、選擇與維持的演化過程，分析歷程資料，最後從個案分析中發展相關研究命題。

Taiwan's traditional industries have to face severe challenges not only within the organization but also from the circumstance like global competition and domestic market demand decline. Among these industries, small and medium-sized family businesses would firstly face these challenges. The crucial point to the business sustainability depends on how successfully the company could run the organization transformation. Considering the organization transformation research as a long term process with complicated circumstance factors, evolutionary perspectives are adopted as the research method. Accordingly, the transformation process of the case companies is divided into three phrases respectively: product innovation, channel development and service innovation. During each period, there is a cycling process of transformation as innovation, conflict and split. It has following variation, option, retention, to proceed the evolution. In closure it develops relative propositions of organization transformation.