族裔－－文化經濟空間：台中市第一廣場與周邊商店之分析

Ethno-Cultural Economy Spaces: the analysis of First Square and its surroundings

現今台中市第一廣場的商店充滿東南亞異國地景，其經濟空間的轉變值得分析。因此本研究運用族裔－文化經濟的觀點，探討第一廣場與周邊的商業空間。本研究發現：1、服飾店是本區域商店類型的大宗，有85家，占40％。2、本區域的商店經營方式以自營業者為主；第一廣場外部店面的承租價格比內部高。3、第一廣場內外的商店雇主的族裔身份以台灣籍為多。第一廣場內外部以提供移工、外配基本維生需求的族裔需求經濟商店數量最多、族裔經濟的商店次之、再者為族裔－文化經濟的商店。4、族裔符號方面，文字和語言是族裔識別與認同的重要手段，以族裔需求經濟型的使用為主。音樂包含兩部分，背景音樂強調族裔空間的塑造；卡拉OK音樂提供多元族裔音樂，為族裔－文化經濟的策略。Today, the Taichung First Square is full of the exotic landscape of Southeast Asia. The transformation about economic use of space is worth studying. Therefore, this research is executed from the perspective of the Ethno-Cultural Economy to investigate the commercial space of First Square and its surroundings. The result of study firstly shows that most of the shops are clothing store. There are 85 in total, which takes up 40 percent of all. Second, the st ores are run independently. The rental prices of the outer shops are higher than the inner ones. Third, the main employers are Taiwanese. Most of the shops in First Square provide the basic daily necessities to migrant workers and foreign brides. The other s are Ethnic Economy store, and still the others are Ethno-Cultural Economy stores. Finally, as to ethnic symbols, words and languages are important means for ethnic recognition and identity, which are based on ethnic demands. Music is divided into two parts. The background music emphasizes how Ethnic Space is being built, and the karaoke provides diverse Ethnic Music which is used as the tactics of Ethno-Cultural Economy.