英文摘要 |
Although entrepreneurship has become a prominent subject in economic anthropology, many anthropologists have turned their attention to it not merely to study the economic sphere of a socicty but because of their intention of advancing theories of social and cultural change, Barth's research (1963) is best known for his emphasis on the role of entrepreneurs as a medium of socio-cnltural change. Barth regards social change as a consequence of the entrepreneur's manipulation of certain cultural rules in order to achieve his personal goals of either material or nonmaterial gain. The merit of Barth's approach is seen in its wide applicability in explaining social or cultural change in societies undergoing such transitions. A recent attempt to apply Barth's model in examining entrepreneurship and cultural change in rural Taiwan is found in Chen's article (1972) in a previous volume of this journal. Chen argues that the term entrepreneur (usually translated into Chinese as 企業家) need not be confined to a person engaged in business; it is more usefully identified in the context of cultural contact as a cultural 'broker' (媒介人). As 'brokers' of change, Taiwanese entrepreneurs in the villages have been active in pursuing profits, both economic and political, and in so doing, have been able to promote technological as well as economic developments. Chen's paper, however, does not tell how the 'brokers' have through their endeavors affected the social or cultural rules of the local community. Whether or not the Chinese entrepreneurs influenced other people in their kinship behavior, or whether or not they initiated new patterns of social organization remains to be explained. |